PopReach Appoints Mike Vorhaus, Digital Media and Technology Expert, to its Board of Directors


TORONTO, April 26, 2021 /CNW/ - PopReach Corporation ("PopReach" or the "Company") (TSXV: POPR) (OTCQX: POPRF), a free-to-play game publisher focused on acquiring and optimizing proven game franchises, today announced the appointment of Mike Vorhaus as an additional independent member of its Board of Directors.

"Mike is an excellent addition to our Board with an esteemed career working with many of the world's most successful digital media companies through all stages of their lifecycles," said Chris Schnarr, Chairman of PopReach. "He has decades of experience working with growth stage companies, and is a subject matter expert in mobile gaming. His deep domain expertise, extensive industry and capital markets network in the U.S., media connections worldwide, and reputation across the broader technology sector will be invaluable as PopReach becomes a truly global consolidator of free-to-play game franchises."

"PopReach's playbook of acquiring and profitably growing proven game assets stands out in an industry focused on 'new hits', which leaves too many misses," said Mr. Vorhaus. "This unique strategy mitigates risk, while still maintaining massive upside potential in a rapidly growing market. I'm proud to be joining such a strong team, and look forward to bringing my expertise and network to the table as PopReach executes on its growth plans."

Mr. Vorhaus, based in Los Angeles, is the founder and CEO of Vorhaus Advisors, a research and consultancy firm to media, internet and video game companies. Previously, he was President of Magid Advisors, where he founded their Internet and Gaming practices, advising many of the top digital and gaming companies in the U.S. and abroad. Mr. Vorhaus is a Director of Perion (NASDAQ: PERI), where he Chairs the Nominations Committee and serves on the Audit Committee, a Director of Altimar Acquisitions (NYSE: ATAC), and an advisor to venture capital and private equity firms in regard to investments in the media and tech spaces.

Mike Vorhaus appears regularly on CNBC, CNBC Asia, MSNBC, CBS, NPR, and Fox Business, and is often quoted in newspapers and Websites, such as The New York Times, The Wall Street Journal, USA Today, Reuters, MarketWatch, TheStreet, and others. He also worked for the U.S. House of Representatives, the U.S. Senate, as a part-time Advance Man in the Carter and Clinton White Houses, as well as having consulted on a number of film projects such as You've Got Mail and The Matrix.

In connection with his appointment as an independent director, the Company granted Mr. Vorhaus options to acquire 45,000 shares, exercisable at $0.85 (being the 5-day volume weighted average price of the Company's shares), vesting on the first anniversary of the grant, with a five year term.

In accordance with the policies of the TSX Venture Exchange, Mr. Vorhaus' appointment is subject to their review and approval.